The ECB has toned down their stance on launching the Hundred, however it’s nonetheless pricey to the powers that be throughout the Board. However, Gould disagreed on the revenue facet. “I wouldn’t say the competition is profitable at this point because the money that was paid to the counties was there to do a job,” he instructed Sky Sports. “It was to permit a six-week window to be created in the course of the season and to offset the prices of doing so.

“I do not need to get into an argument with the ECB instantly however I feel these prices must be included throughout the calculations. That would then can help you perceive absolutely the internet place,” he stated.

Earlier, ECB chief govt Tom Harrison had stated: “The figures stack up as a result of The Hundred offers us a possibility not solely to generate a constructive P&L 12 months on 12 months, from 12 months one – which is the one brief kind match on this planet to try this exterior the IPL, by the way in which – but in addition generates a possible diversification of our revenues sooner or later.

“At the moment… three quarters of our revenue comes from media rights, from one broadcaster. Anyone looking at a business plan for the long-term health of their sport, would be looking at that number and thinking that is a big risk. The Hundred helps us look at different ways of diversifying our revenues in the future.”



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