Sarva has raised over USD eight million in funding until date from international buyers together with David Giampaolo, Mark Mastrov, Jennifer Lopez, Alex Rodriguez, Zumba, Fireside Ventures and Mantra Capital.
Bollywood celebrities Malaika Arora, Aishwaryaa R Dhanush, Shahid and Mira Kapoor additionally again the enterprise.
Sarva, in an announcement, mentioned Dhawan’s funding into the enterprise aligns along with his perception that yoga may help obtain emotional, non secular and bodily health. The funds can be utilised for creation of content material for the platform.
The firm mentioned it had launched its digital product on March 21, and has seen month-on-month development of 300 per cent. It additionally has over 35 offline studios.
“Sports and fitness go hand in hand and Shikhar aligned completely with Sarva’s philosophy of holistic health and well-being, which is a must for a fast-paced game like cricket,” Sarva founder and co-founder of Diva Yoga Sarvesh Shashi mentioned.
He added that Dhawan’s involvement will assist the corporate rebrand yoga as genuine but fashionable, and inclusive but transformative — a positioning that yoga has by no means had in India.
“I have first-hand benefited from yoga, be it while recovering from an injury, getting back into shape, building stamina or staying focused before a game…This is why when I met Sarvesh, I connected to his vision for Sarva instantly,” Dhawan mentioned.
Sarva and its women-centric model Diva Yoga had been established in 2016, and have a world digital attain of over 200 million.
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