Vodafone and Idea have had engagement with the IPL cricket event prior to now however that is the primary ever sponsorship deal that Vodafone Idea has signed since its inception in August 2018.

The firm, which now operates underneath ‘Vi’ model identify has acquired the co-sponsorship rights of the dwell broadcast of T-20 premier league which will likely be held in Abu Dhabi, the UAE, and telecast on the Star Sports community, Vodafone Idea (VIL) stated in an announcement.

“As an organization we’ve got had a really lengthy affiliation with IPL. I’m delighted that now, with the launch of Vi, we’re carrying this legacy ahead.

“Our affiliation with Dream11 IPL 2020 will present Vi, prompt join with thousands and thousands of viewers, and I’m assured that this is not going to solely assist construct consciousness of Vi but additionally assist in constructing relevance and buyer confidence,” Vi Chief Digital Transformation and Brand Officer Kavita Nair stated.

IPL 2020: Dream11 baggage title sponsorship for Rs 222 crore forward of Tata, Byjus, Unacademy

Dream11 had bagged IPL 2020 sponsorship rights for Rs 222 crore after Chinese cellular handset firm Vivo pulled out of it because of the ongoing India China tussle.

Vi didn’t disclose monetary particulars of the co-sponsorship deal that it has signed with Star Sports. VIL introduced its new model identify Vi on September 7.

“We consider that the large attain of the Star Sports community will assist them take Vi’s new model id and proposition to thousands and thousands of viewers throughout India,” Star Sports CEO Gautam Thakar stated.

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