JSW Paints, a part of the US$ 12 billion JSW Group, is partnering with Delhi Capitals for the mega contest between the 2 groups. To showcase this affiliation, the Delhi Capitals gamers will don a specifically designed JSW Paints branded jersey.


The IPL is certainly one of India’s largest sporting extravaganzas, with large TV viewership and digital following. This distinctive affiliation will deal with JSW Paints’ visibility targets because it scales up its enterprise in India.

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Parth Jindal, Managing Director of JSW Paints mentioned, “The JSW Group sees this as a tremendous opportunity to showcase our brand JSW Paints, that celebrates the diverse colours of our country and encourages India to #EmbraceEveryColour. The association is aligned with the overall brand narrative which is all about unity and inclusivity. This will be supported with our current campaign ‘Har Rang Har Kisi Ka’ featuring Alia Bhatt and Ayushmann Khurrana.”

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Dhiraj Malhotra, CEO of Delhi Capitals mentioned, “The JSW Group has played a crucial role in the development of Indian sports over the last few years. Our team will proudly don the JSW Paints jersey for the game against RCB not only in support of the Group’s tremendous contribution towards Indian sports but also to endorse the message of unity.”

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JSW Paints has at all times geared toward creating stunning and considerate experiences for its clients. JSW Paints’ ‘Any Colour One Price’ proposition that provides 1808 colors on the identical worth is an industry-first providing that has disrupted the complete paints market. Recently, the corporate additionally signed Bollywood actors Alia Bhatt and Ayushmann Khurrana as its model ambassadors for his or her marketing campaign, ‘Har Rang Har Kisi Ka’ to have fun the varied colors of India and encourage Indians to #EmbraceEveryColour. The TVC can even be aired in the course of the DC vs RCB match.

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